Fun week again working with some amazing models and pin up fans. A few returning Pin up clients. In the late nineteenth century, burlesque performers and actresses used photographic advertisement as business cards to promote themselves. Understanding the power of photographic advertisements to promote their shows, burlesque women self-constructed their identity to make themselves visible. Being recognized not only within the theater itself but also outside challenged the conventions of women’s place and women’s potential in the public sphere. Among the celebrities who were considered sex symbols, one of the most popular early pin-up girls was Betty Grable, whose poster was ubiquitous in the lockers of G.I.s during World War II.
Other pin-ups were artwork depicting idealized versions of what some thought a particularly beautiful or attractive woman should look like. An early example of the latter type was the Gibson girl, a representation of the New Woman drawn by Charles Dana Gibson. The 1932 Esquire ‘men’s’ magazine featured many drawings and “girlie” cartoons but most was most famous for their Varga girls. Prior to WWII they were praised for their beauty. However, during the war the drawings transformed into women playing dress-up in military dress. The Varga girls became so popular that from 1942-1946, due to a high volume of military demand, “9 million copies of the magazine-without adverts and free of charge was sent to American troops stationed overseas and in domestic bases.The Varga Girls were adapted as nose art of the WWII bombers! Yes, times have changed and of course photography has changed.
Pin-up photography is always fun. The great thing about pin-up, is it still is a great art that is making a comeback, and to me will always be style! To see more of our Pinup Gallery!